About ‘Making Sense of Business’
Making Sense of Business will help enterprising individuals and business managers to acquire new skills and build on existing ones, such as negotiating, presenting, managing time and networking.
Entrepreneurs and business managers often feel that they need to acquire new skills and brush up on existing ones in order to achieve targets, make money and avoid making elementary mistakes.
Making Sense of Business will help you to do just that, with expert guidance on key enterprise skills such as selling, presentation, negotiation, and advice on developing your self-confidence and learning to work creatively. There is no advantage in devising an imaginative sales pitch for instance if no one has the confidence to carry it off. There is equally no benefit in having good interpersonal skills if after striking a deal, the contract is signed without a thorough understanding of its contents, only to discover later that the agreement is a bad one, full of loopholes and liabilities.
With over a 100 apt quotations, illustrated mind maps® and creative exercises, Making Sense of Business encourages fresh ways of thinking, helping you to learn new skills and achieve successful outcomes.
Please click here for a colour leaflet or click here for a greyscale version.
About the author
Alison Branagan is a business consultant with a particular interest in creative fields, in which she is an experienced business adviser and lecturer.
Since 1998, she has studied different approaches to teaching business theory and enterprise skills. Many professional bodies have commissioned her to write web-based guides, speak at seminars and develop enterprise programmes for their members.
Over the last 10 years, she has established courses at a number of London universities, including Central Saint Martins College of Art and Design, and she conducts a series of master classes for the Association of Illustrators. She has also devised and facilitated upon many community enterprise projects for business and third-sector organizations.
She has a Master's degree in Applied Art and Visual Culture and is an ethical adviser for the AOI, an associate of the Institute of Business Consultants, a member of the Society of Authors and fellow of the Royal Society of Arts.
If you would like to book Alison to speak at a seminar or event, please email your full contact details and telephone number, and she will phone you back.
About the illustrator
Tim Bradford's illustrations appear regularly in The Guardian and 'When Saturday Comes'. He also writes illustrated non-fiction books, paints gaudy wang-eyed portraits and writes theme tunes for fictional kids TV shows to sing to his offspring. Please view www.timbradford.com.
Paul Arden, Art Director, 1940 - 2008Your visions of where or who you want to be is the greatest asset you have.
